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Panda Express borrows from its American heritage
Chinese brand with their first job under agency partner The Many

The New Campaign Anchoring is a three minute film that begins with an Asian family who invites a neighborhood boy to join them
New Year celebration, which includes tangerines for wealth, authentic Chinese dishes and decorations, and giving away “lucky” red envelopes

Then the time has come
revealed that the celebration is a throwback to a past event and this year’s gathering has been canceled due to COVID-19 but the neighbor is trying to keep the tradition of sharing
Luck by giving his neighbors a box of Panda Express spring rolls.The spot ends with the boy and his own family honoring the Chinese holiday.The agency worked to ensure that the behind-the-scenes activities were as culturally authentic as the creatives before the Camera The film is being directed by Erica Eng from Strike Anywhere
Working with an Asian crew

“It was important to have Chinese Americans in the roles that are important to maintaining cultural authenticity. From our production designer who brings items from her.”
We wanted to make sure our culture was portrayed as correctly as possible to decorate our sets Our food stylist took inspiration from her own family’s New Year’s dishes
on the screen, ”explains Eng

In addition, Panda starts a
Digital red envelope experience to invite guests, customize these cards, and mail them to friends and family Recipients get $ 2 off an appetizer and free drink, while sender gets a free drink
Order of the spring rolls

Lunar New Year 2021

World news – AU – Panda Express emphasizes authenticity with Lunar New Year spot

Source: https://www.mediapost.com/publications/article/360481/panda-express-stresses-authenticity-with-lunar-new.html