Australian sports fans are welcoming a new player this week as the streaming service Stan joins the battle with a special live sports offer – heralding the start of a new battle for fans’ eyeballs and dollars

The Super Rugby game between the Queensland Reds and NSW Waratahs on Friday night marks Stan Sport’s debut offering in nine owners under the parent company’s $ 100 million exclusive rights deal with Rugby Australia

Under the deal, Stan Sport will broadcast ad-free international games such as Wallabies’ Tests, the Rugby Championship and Super Rugby for subscribers, while Nine Wallabies Tests in Australia and New Zealand and a handful of Super Rugby games will be broadcast on free TV

Stan Sport, who calls himself the “home of rugby,” will compete with Foxtels Kayo, who owns broadcast rights to AFL, NRL and Netball Australia

“For the first time in rugby history, fans can experience the game from grassroots to international levels, so a whole new generation of Australians can join the sport,” Stan boss Mike Sneesby said before the start / p>

Existing Stan subscribers must spend an additional $ 10 per month in addition to their Stan subscription of $ 10 per month to access Stan Sport

Live sports have recently become a battleground for streaming services in Australia as broadcast rights contracts are up for grabs, Marc C-Scott, screen media lecturer at the University of Victoria told The New Daily >

Netflix’s long-standing decision to stay away from live sports has opened the door for vendors like Stan Sport, Kayo, and others, said Dr C-Scott

“It was an area where Netflix always said they didn’t want to go under, which allowed Stan to actually get into that sports streaming aspect,” he said

Stan has steadily improved its local content, and Stan Sport is a good next step, said Dr C-Scott

“I think Stan is smart about doing what they do, both in terms of producing a lot more Australian content, local content, and in terms of getting into the sports market,” he said / p>

“Of course they did that with rugby, but I think what’s more interesting is that they’re not the only ones into that too“Kayo has had huge hits lately, especially because it’s essentially owned by Foxtel”

The rise of live sports on streaming platforms has put traditional free-to-air television under pressure, said Dr C-Scott

“I think the most interesting thing is that there is no free-to-air broadcaster involved in these rights,” said Dr C-Scott on Kayo’s acquisition of AFL, NRL and netball rights

“The old model was that Foxtel would have [broadcast rights] and give free-to-air broadcasters a few games so Australians could get access to some sport

“With Kayo, you can now allow some of the games to actually be streamed for free”

The new model “could open the way for other types of business in the future,” said Dr C-Scott

Stan Sport, Super Rugby 2021, Super Rugby

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