Before the start of the season next week, the AFL is building a sense of community around the game and underlines the love of football fanatics for the game

The campaign is set for INXS ‘six-time platinum track “Kick” with classic AFL commentary and features star players and backyard legends who experience the dream moment of scoring the winning goal after the siren

To showcase the diversity of foot families across the country, fan material was collected from Australians playing the game on backyards, local soccer ovals and beaches

Historic AFL moments used in the film include Malcolm Blight’s Torpedo 1976, Ashley Mcgrath’s “Miracle on Grass” 2013, and Carlton’s Jack Newnes

last year’s limit target

The Clemenger BBDO Melbourne and MOFA campaign introduces the “This is us” line, a diversion from the “Believe” and “Don’t Believe in Never” platforms used in recent years

“The branding campaign continues our celebration of the connection between our fans and our game through the overarching ‘This is Us’ platform,” said Julian Dunne, director of marketing and content for AFL Media

“It doesn’t matter who you are or where you’re from, footy brings us together like no other The campaign focuses on how the game is embedded in our culture, from the community to the elite codes, the pure ones Passion of our fan base and the opportunity to welcome new fans

“Our fans and members are as passionate as anyone else in the world and have demonstrated this with their incredible loyalty over the past 12 months. This campaign focuses on some of our most spectacular moments and shows the joy our game put through brings those moments that become lifelong memories ”

Production company: MOFA
Director: Nick Kelly
2 Head of Unit: Maddy King
DOP: Shelley Farthing-Dawe
2 DOP unit: Miller Order
Executive Producer: Llew Griffiths

Zoe Wilkinson is a reporter at Mumbrella Zoe graduated from UNSW, where she completed a dual Bachelor of Commerce and a Bachelor of Media with a focus on marketing and public relations. She interned at Ten, News Xtend and Seven

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That’s us

Weltnachrichten – FI – At the start of the AFL season, fans and players celebrate the winning goal after the siren