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McLaren Racing announced a new multi-year partnership with Cisco Webex, which will become the official cooperation partner of the Formula 1 team

The racing outfit states that the Cisco Webex platform will be built into their daily activities to drive collaboration across all areas of the team without the need for physical meetings between teams in the same country, according to McLaren, the system will too used to create virtual experiences to bring fans and partners closer to the team

As part of the partnership, Cisco Webex will also provide McLaren Slipstream, a new live streaming service for the team’s partners, that provides a behind-the-scenes look at the McLaren Formula 1 team since McLaren launched the service last summer tested, the company used the livestream platform to give its partners and guests better access to the team from anywhere

“We are excited to announce this partnership and welcome Cisco Webex to our team,” said Mark Waller, chief commercial officer of McLaren Racing

“The ability to connect with others around the world has never been more important Working with Cisco Webex will continue to help us bring our fans and partners closer to the heart of our team ”

Jeetu Patel, SVP and GM of Security & Applications at Cisco, added: “Innovators like McLaren know more than ever the importance of first class technology bringing their audiences together regardless of location and distance. We look forward to working with you To provide McLaren with unparalleled, immersive experiences that meet the needs of their fans, partners and drivers alike during this transition to hybrid sports – on or off the track ”

In addition, the Cisco Webex branding will be applied to the halos and sidepods of the McLaren MCL35M Formula 1 racing cars, as well as to the racing suits of the team’s drivers, Lando Norris and Daniel Ricciardo

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