Products made and owned in Australia have a new online marketplace to call home today

The virtual marketplace was officially submitted by Treasurer Josh Frydenberg, who promoted the website and the Australian-made seal of approval on Friday morning at an event held at the chocolate factory in east Melbourne

After a soft launch after Christmas, Buy Aussie Now is offering 15000 products from 1000 companies and another 5500 registered products

Founder Mitch Catlin says the approval attached to the marketplace will help Australian buyers identify 100% Australian owned companies and products that are 100% Australian

“We want to try to do as much as possible for the companies because most of them are small to medium-sized and they can’t spend a lot of money on marketing,” Catlin tells SmartCompany

Businesses approved in the marketplace as sellers will be approved to use on their websites, marketing content, social media, and products at no additional cost

However, in order to be listed on the platform, sellers must agree to pay transaction fees of 8% of sales and payment processing fees of 3% and they will then manage their own shipments to customers

The idea was born early last year after founder and marketer Mitch Catlin lost six months of work due to the March pandemic to keep himself occupied, Catlin set up an Instagram page showcasing Australian brands like his Opinion were immediately adopted

“I haven’t been able to keep up with news from Australian companies wanting to be featured on our site,” he says

The side included in the growing support for Australians was showing up at the time for local businesses following the drought, bushfires and pandemic

Within two months, Catlin had 250Raised $ 000 to build an online marketplace before another 600$ 000 has been raised Buy Aussie Now is currently in the market for the next capital increase

The market offers brands such as Bondi Sands, Ugg Shoes, Ministry of Chocolate and MyAura Deodorants in nine categories, from Apparel to Household and Lifestyle to Beauty and Health, and Food and Beverage

Catlin is confident the platform will meet real demand for an online one-stop shop for Australian-made products

Research by Roy Morgan shows that Australians are more likely to buy goods when they are made in Australia 90% of Australians say they prefer products made in Australia – compared to 88% four years ago

In addition, online marketplaces such as Amazon are outperforming older retail competitors in the e-commerce market.In 2020, online marketplaces saw 81% year-over-year growth, outperforming the market’s total growth rate of 40 according to the latest data from Mirakl %

“Buying Australian Made is a movement that everyone wants to leave behind right now. Everyone wants to support Australian brands, but nobody knows where to go,” says Catlin

SmartCompany is Australia’s leading online publication of free news, information and resources for Australian entrepreneurs, small and medium business owners and business managers

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Buy Aussie Now

World news – AU – Treasurer Josh Frydenberg launches Australian marketplace Buy Aussie Now – SmartCompany