Mike Winkelmann is an American graphic designer he drew a picture of his uncle Joe in May 2007, named it Uber Jay (Mike’s nickname for his uncle) and shared it online The next day he took another picture and posted it online again He did the same thing the next day and then the next day

In fact, Mike has uploaded a new picture every day for the past 13 years and you can see them on his Instagram feed ‘beeple_crap’: Beeple is his nom de plume in graphic mode

Initially, it was a great way for him to market his skills to internet savvy customers including Apple, Nike, Coca-Cola, Louis Vuitton, and a variety of pop stars from Justin Bieber to Katy Perry

His Instagram following grew and grew like Jack’s beanstalk, hitting the heady highs of 19 million today

His pictures became “stranger” and “crude” (his words) over time and he learned how to use 3D technology

Nowadays, his “everyday life” has a sci-fi comic-book look, often reacting to the news agenda or pop culture, and usually set in post-apocalyptic futuristic landscapes Some take minutes, others a few hours

When Covid struck and his design work slowed, he began exploring the mind-boggling world of cryptocurrencies, blockchains, and non-fungible tokens (NFTs), which are basically digital certificates of ownership, and discovered that there were some serious gamers in virtual gaming there were, serious gamers who would pay serious money for a digital artwork that came with an NFT that authenticated it as uniquely

He made a collage of all the “everyday” images he had produced over the years and named it: Everydays: The First 5000 Days

He worked with auction house Christie’s, which had never sold a purely digital work before, a work of art that didn’t exist in real life but belonged in a virtual world.They created an online auction for the work, the two of them Took weeks and started bidding at $ 100

The price rose slowly, then began to accelerate before turning stratospheric in the final minutes, increasing in increments of well over $ 1 million. The winning bid was $ 60 million, which is what the buyer is after the deduction of all additional costs earned a bill of $ 69 million

Not Christies, no art market specialists, and not Beeple (there’s a nice video on Christie’s website showing him watching the final minutes of the auction)

But then no one paid $ 450 million to buy Salvator Mundi in 2017, an over-restored wreck of a painting that some – but not all – experts attribute to Leonardo da Vinci or da Vinci and his studio

So, best put money aside and consider Everydays: The First 5000 Days as a work of art and not as a tradable commodity / financial investment

If you’re into the comic book aesthetic that can be traced back decades, Beeple is a talented exponent of the

genre

It is not too difficult to rely on Hieronymus Bosch’s dense masterpieces from the 15th Century or Andy Warhol’s Pop Art or the macabre nature of Philip Guston’s surreal, caricature paintings of the late 1960s and 70s

The main difference between Beeple is that they use a different technique, medium, and materials to create their images: he is a 21st century artist Century, the time of which has come in part because of the digital life we ​​are living due to the pandemic, the speed at which he works is not uncommon in art history, any more than the subjects he deals with to compare other artists

Although his images, in the context of fine art, not graphic design, lack the psychological intensity that you find, for example, in the paintings of Jennifer Packer – whose exhibition at the Serpentine Gallery in London I recently discussed

Beeple’s works of art read to me more like a one-liner from a comedian than a novel captured in a picture, which the greatest artists can achieve

There’s also an issue with work and the blockchain technology used to give it a value that shouldn’t be overlooked. Digital art may not exist in the real world, but it really is damaging to the environment Energy-intensive technology for creating and storing crypto-type (a line of code – metadata – that goes back to an image) is exactly what the world doesn’t need right now: computers that whir day and night to generate NFTs consume huge amounts of energy / p>

I think so – it’s part of the job in that it’s the reason for the astronomical price paid to own his NFT

Everydays: The first 5000 days will go down in history either as the moment before the short-lived Cryptoart bubble burst or as the first chapter of a new art history

I’m not going to pretend I’ve seen every single picture, but I’ve seen enough to know that it is of artistic and documentary value

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Beeple

World news – GB – Everydays: The first 5000 days – Will Gompertz discusses Beeple’s digital work ★★★ ☆☆

Source: https://www.bbc.co.uk/news/entertainment-arts-56368868