The pandemic made last year a precarious year for many industries, including beauty While some sectors understandably suffered, others flourished salons and spas had to close at least temporarily, some never reopening Plastic surgeons saw an increase in procedure requests, however, some entrepreneurs saw it as a good time to launch a beauty brand while others had no choice but to go out of business, we just never thought beloved Becca Cosmetics would be one of them would

On Wednesday the 24th February, Becca posted a message on his Instagram grid that read “An important message to our Becca beauties: Glowing with gratitude” The graphic text continued: “They are all of our Becca family – part of this beautiful community that is us supports and shares our values ​​Because of our love for each of you, we are now sharing some very important news about the closure of our brand in September 2021 with “

The headline provided more details: “The global pandemic has had an impact on all people around the world on many levels. It has also had a tremendous impact on so many companies. At Becca, there was an accumulation of challenges along with the global impact of COVID -19 unfortunately more than our business can take and we had to make the heartbreaking decision to close the Becca brand at the end of September 2021 “Despite the sad news, the caption continues in an uplifting tone” We believe in you and we believe the Beauty in you is the light you share with the world We are confident that the spirit of Becca will live on through all of you Please keep enlightening your true self, lighting your own ways and pushing your limits Share positivity and illuminate You pave the way for others as you influence this world Own your light on your own terms gen “

On social media, fans of the brand responded with shock and dismay, “Nooooo! My journey with Becca started with champagne pop and I never looked back – Becca, you will be missed but never forgotten,” wrote a commenter on Instagram while another said, “I’m so sorry to hear this”Highlighters have inspired me so much and really started an exciting era in makeup. Becca will be missed”

On Twitter, one user wrote, “Becca changed the ENTIRE game no one would highlight anything without her,” while another said, “I can’t believe @BECCAcosmetics is closing! So many of us have the champagne pop – Highlighter used as a personality trait! Who are we without? “

It’s true: Champagne Pop is a legendary highlighter that just won an Allure Readers’ Choice Award last year, and Ignite Liquified Light Highlighter also gave the brand a Best of Beauty Award at one point was the pressed version of Becca Shimmering Skin Perfector even the best-selling highlighter in the US. While the brand is best known for its industry-influencing highlighters, it’s also been an amazing source for foundation, lipstick, and more

Allure reached out to Becca Cosmetics, and a brand representative said: “For 20 years we’ve been building incredible connections with our communities – consumers, makeup artists, our wonderful network of influencers, and our amazing brand collaborators and ambassadors from yesterday and today We have done meaningful work together to support spiritual well-being, and we will continue to do so by joining the Trevor Project this coming June. Together we have brought our best light to the world, and that is what we are forever for grateful “

Luckily we still have a few months left at Becca Cosmetics In the meantime, be sure to stock up on some of your favorites while they’re still available We know it will be us

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Becca Cosmetics

World News – USA – Becca Cosmetics goes out of business