The 130 The Salvation Army’s annual Red Kettle campaign kicks off fundraising season on Thanksgiving Day and urges everyone to save Christmas for over 100 million Americans who are already or just a financial event so they don’t live in poverty

This holiday fundraiser will kick off Thursday afternoon at the AT&T Stadium with a special televised halftime performance during the Dallas Cowboys’ Thanksgiving game against the Washington Football Team

In a energetic virtual performance pre-recorded due to NFL restrictions to restrict non-player activities on the field, Kane Brown is set to wow audiences across the country with his powerful halftime show concert – with a little assistance from the legendary Dallas Cowboys Cheerleaders

“We have been honored to support the Salvation Army for 24 years. You need our help now more than ever,” said Charlotte Jones, executive vice president and chief brand officer of the Dallas Cowboys and former chairman of the Salvation Army’s National Advisory Council, “In In such challenging times, we are humble to be part of the army’s tremendous effort to help our communities through their needs today and through those who may lie ahead””

The Red Kettle campaign, the largest and longest-running fundraiser of its kind, is now particularly needed due to the COVID-19 pandemic Service requests are higher than ever – The Salvation Army could be up to 155% more this year Caring for People Provided Funds Are Available Since funds raised through the iconic Red Kettles are at risk from factors such as less pedestrian traffic in retail stores and less cash among consumers, the Army could see funds raised as low as 50% serving those most in need this Christmas and throughout the period at risk in 2021

“This year we have seen what can only be described as the tsunami of distress,” said Commissioner Kenneth Hodder, National Commander of the Salvation Army. “In the history of our organization, we have never served so many people for so long. We must all come together to serve an unimaginable number of people over the next year. We couldn’t do this without the generosity of the Dallas Cowboys, our ambassadors, our corporate partners and of course our volunteers and donors ”

While the Red Kettle campaign usually officially kicks off on Thanksgiving Day, the legendary annual fundraiser began earlier this year for the first time in Salvation Army’s history to get a head start on what is forecast as a donation season full of the unknown and expected Losses

Across the country, volunteers, donors, communities, and companies have made remarkable contributions that give hope for the year ahead:

The Salvation Army is making it safer and easier to donate this year to support the most vulnerable in our nation:

Every donation provides help and hope to those in need, and all gifts remain in the community in which they are given. Visit RescueChristmasorg to donate or to learn more about how you can help the Salvation Army celebrate Christmas this year rescue If you need services or know someone in need please visit SalvationArmyUSAorg to find a location near you

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World News – USA – Dallas Cowboys, Kane Brown dedicate Thanksgiving halftime to save Christmas