A top Nike executive has resigned after being associated with her son’s lucrative sneaker-flipping business

Ann Hebert, vice president and general manager of the sportswear giant for North America, left her job on Monday after more than 25 years at Nike, the company said in a brief statement

Nike didn’t say why Hebert had resigned, but their departure came four days after a Bloomberg Businessweek report detailing how their 19-year-old son Joe Hebert made huge profits by buying coveted sneakers from Nike and others Companies bought and resold them on sites like StockX

The younger Hebert started flipping Supreme t-shirts in high school and started a company called West Coast Streetwear, which had sales of up to 600 in a single month last yearRaised $ 000

But the teen apparently had a little help from his mom too – at least one of West Coast Streetwear’s American Express credit cards was set up in Ann Hebert’s name, according to a statement he submitted to Bloomberg.The card was then used to purchase sneakers to buy in limited editions that he could resell at a higher price

Hebert reportedly paid more than 200$ 000 for about $ 2000 pairs of shoes that he had bought in Nike stores as well as in corner shops and other chains such as Foot Locker and Champs Sports

“We know Nikes have the greatest variety of styles and the best discounts on their selected shoes,” Hebert’s shoe buying friend Justin Taliaferro told Bloomberg

Nike spokeswoman Sandra Carreon-John told the outlet that in 2018 Ann Hebert shared information about her son’s business with the Oregon-based conglomerate and did not “violate company policies, privileged information or conflicts of interest”

There is also no commercial link between Nike and West Coast streetwear, “including buying or selling Nike products directly,” Carreon-John reportedly added

But that didn’t stop Joe Hebert from taking inspiration from his mother’s former employer – or using his shoes as the linchpin of his business

Taking inspiration from Nike Knight, the co-founder of Nike, Hebert and a friend crossed the western United States last year to chase the Nike kicks when the sneaker supply chains with a coronavirus pandemic crimped Crimp supply chains weighed on, reported Bloomberg

Ann Hebert was named director of North America operations for Nike last year after serving as vice president of global sales for the company. In a press release announcing her new role, Nike said Hebert would “become instrumental Accelerating Our Direct Consumer Injury “- The strategy of selling products directly through Nike’s website, stores and apps that help resellers acquire hot sneakers more efficiently than Bloomberg lists

Nike said Monday it would call Hebert’s replacement “coming soon,” but didn’t provide any further details on its timeline or who would fill their role in the meantime

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Ann Hebert

World news – USA – Nike manager Ann Hebert leaves after connections to her son’s sneaker business are revealed

Source: https://nypost.com/2021/03/02/nike-exec-departs-after-ties-to-sons-sneaker-business-revealed/