Other companies spent millions on ambitious commercials made for the biggest advertising day Reddit’s ad flash, created in less than a week, was connected

Anheuser-Busch, Frito-Lay and Huggies were among the companies that made great efforts and great cost? making ambitious Super Bowl commercials

They argued with celebrities, including Bruce Springsteen, who appeared in his first commercial, and worked on the pandemic film’s restrictions to produce spots worthy of the advertising industry’s biggest day

The message board involved in the GameStop frenzy that rocked Wall Street made its Super Bowl commercial in just a few days.With just five seconds in length, the commercial flickered across television screens so fast that many Viewers thought the CBS game broadcast caused an error and yet it became one of the most talked about (and published) commercials of the day

The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University’s business school, reported shortly after Sunday’s game that Reddit’s commercial was among the show’s most effective commercials The Kellogg School’s list measures the execution of the commercial, the quality of attention, memorability and other factors

The Reddit ad started out like a clichéd commercial with two S’sUVs raced through the desert Then the signal seemed to fry and Reddit’s orange and white alien head logo commanded the screen, followed by a lengthy printed statement that led viewers to snap a photo or screenshot

“Wow, that actually worked.” Read the headline of the message, a reference to Reddit’s appearance on its first Super Bowl commercial

The commercial was created by R / GA, a New York-based marketing agency that also helped Uber Eats with its Super Bowl social media strategy, Ellie Bamford, the agency’s director of media and connections, said, “That Squeezing an entire page of text into one of the shortest ads in Super Bowl history may seem strange, but it was certainly strange in that”right way”

Reddit chief marketing officer Roxy Young said it wasn’t until after a Zoom meeting with R / GA in February that Reddit committed to running the ad, which ran in select regional markets 1

“I felt that in all of the conversations around Reddit, we really deserved our right to be in this Super Bowl moment where millions of people are tuned for a unique event”MS Young said,” I just didn’t think we could get together with 30 seconds of beautifully produced material, “but I was confident that we could do something in five secondsâ ????

The advertising team brainstormed Tuesday and closed the commercial on Wednesday, Young said it was among the most searched Super Bowl commercials on Google on Sunday night, receiving more than 270000 upvotes after it was posted on Reddit (Also popular on Reddit last week: the SuperbOwl community that thought about great owls)

Last month, users on Reddit’s WallStreetBets forum got on GameStop stock, adding to its share price and leaving the company’s short sellers in trouble. A hedge fund that had bet against GameStop suffered such huge losses that it did $ 2 required a $ 75 billion bailout from investors

The explanation in the Reddit commercial referred to his role in disrupting the markets, “One thing we learned from our communities last week is that outsiders can accomplish almost anything if they come together on a common idea”it said

In allusion to the roughly $ 5 million CBS are charged for every 30-second national broadcast slot The text on the Reddit ad also reads: “Large game spots are expensive, so we couldn’t buy a full one”a ???? Instead, the company spent its entire marketing budget on 5 seconds of airtime ???? (That may have been a bit tedious: A fundraising round in 2019 rated Reddit, which is owned by a group of venture capital firms, employees and other shareholders , with $ 3 billion)

The # 1 performer on this year’s Kellogg School rankings was a Cheetos commercial that was tuned to the 2000 catchy “It Wasn’t Me” from rapper Shaggy Shaggy appeared in the ad starring Ashton Kutcher and Mila Kunis, the stars of the 70s showein ???? Other top advertisers on the Kellogg School’s list were Amazon, Bud Light Seltzer Lemonade, Doritos, Indeed, Tide, M&Ms, and Chipotle

Robinhood, a digital broker who was also involved in GameStop Mania, ran a nifty Super Bowl commercial promoting the theme that ordinary people shouldn’t be afraid to invest, which ranked on Reddit’s list of Kellogg School

Reddit Superbowl Ad

World News – USA – Reddit’s 5 Second Ad was an unlikely Super Bowl winner

Source: https://www.nytimes.com/2021/02/08/business/media/reddit-super-bowl-ad.html