Paramount Pictures is stepping into the streaming era in a big way, where the 108-year-old studio will revamp the way it is released and license the films it makes

As part of this effort, Paramount will significantly reduce the time its films show in theaters at the same time, the studio adjusted its pay-TV output contract with Epix to bring thousands of films to the emerging Paramount Plus streamer To provide

In conjunction with ViacomCBS’s investor presentation today, Paramount Pictures will announce that it is experimenting with a shorter exclusive exhibition window for theatrical releases instead of the traditional 90 days between theatrical release and the first home entertainment availability, Paramount will be offering a 30- Set a day frame and a 45-day movie window for tentpole titles including the upcoming Top Gun: Maverick “This is in line with the efforts of the competing studios to shake the status quo of the three-month wait that studio leaders have had for so long frustrated

To see Paramount Plus debut on Jan. March, a rebranding and expansion of the CBS All Access streaming service, Paramount plans to post two of its high-performing titles – “Mission: Impossible 7” and “A Quiet Place Part II” – premiering on Paramount Plus the 45-day theatrical release window

“Audiences are changing their habits and we want to make sure these films are available when they’re fresh from a full theatrical release,” Jim Gianopulos, CEO of Paramount Pictures, told Variety

Paramount Plus will also have exclusive streaming rights for the Nickelodeon branded film “Paw Patrol” after its cinema debut in August 20

The steps taken in the last few months should preserve the theater experience, but also Paramount Plus for a strong start on May 4 Prepare March, Bob Bakish, President-CEO of ViacomCBS, told Variety

“We think this is an excellent investment by the company. We are creating a very compelling service for a broad base of consumers: families with children, movie lovers, sports enthusiasts,” said Bakish. “Watching a movie on a 100-foot screen, is a great experience for event pictures. And being able to put our titles on our own streaming service has incredible value ”

By the summer, Paramount Plus should be more than 2Have 500 movie titles available to subscribers, including library titles currently licensed to Epix, as well as films from other studios such as MGM, Sony, and Lionsgate that appear on the cable channel Miramax Films will become indie thanks to Paramount’s 2020 decision to get involved -Studio behind “Shakespeare in Love” and “Pulp Fiction” to be in use “The new pact with Epix allows Paramount Plus access to other successful franchises such as MGM’s James Bond Library, although these films are from others Studios have produced the result is a much more robust range of hot movie titles than Wall Street and Hollywood originally expected

“The service is called Paramount and the brand is synonymous with over a century of filmed entertainment that has given audiences an expectation of great movies,” said Gianopulos. “We want to make sure we deliver that”

In selected cases, Paramount titles are sent to the streamer before their premiere on Epix. For the original production, Paramount Pictures will also deliver a new film “Paranormal Activity” and a prequel “Pet Sematary” to its streamer of the same name. In addition, Paramount will deliver “The In Between “, a supernatural thriller from” Chumscrubber “director Aries Posin, into service Paramount expects four to six original films in the future, many of which will be developed by Paramount Players, the studio division that supports genre and youth oriented films

The moves reflect the studio’s adjusted agreement with pay-TV broadcaster Epix, which has been the pay-TV home of Paramount Pictures titles for 11 years, viacomCBS extended its Epix pact for a year to include theater titles which were released by the end of 2023, in return, the studio gained a lot of flexibility with window titles

Paramount is taking a different approach than other studios Warner Bros. Simultaneously with the film debut in theaters, which has been classified as a concession to the COVID-19 pandemic, its entire cinema board will be released on HBO Max for 2021 Universal is using its own hybrid model and signs a deal with theater chains such as AMC and Cinemark that allows the studio to release its films on premium video-on-demand within 17 days of their cinema premiere

Paramount Pictures ‘reveal of the window shifts is part of ViacomCBS’ presentation to investors on how Paramount Plus is to be differentiated from the wave of new streaming offers Competition for Netflix has increased in recent months as Disney Plus, Peacock, HBO Max and others went into battle The origins of Paramount Plus date back to CBS All Access, which launched in 2014 and attracted around 8 million subscribers, Viacom officials believe the Paramount moniker is enjoying wider global awareness than CBS, hence However, the rebranding of the film studio was not originally seen as a major pillar of content delivery for Paramount Plus

In the weeks leading up to the relaunch, there was a concerted effort to refocus on Paramount Pictures and restore the relevance of films to streaming services It has resulted in a maddening shot of closing deals, renegotiating contracts and widows in Shorten royalties

Bakish denied any hint of a mess He noticed that CBS All Access experimented with movies last summer when it added about 300 titles last summer It was clear early on that movies were difficult for All Access subscribers

“We saw so much engagement that we knew our film product mattered,” said Bakish. “We always wanted to have a large selection”

The Epix Agreement Strengthens Paramount Plus’ Movie Offering Much By comparison, HBO Max had roughly 2000 films available, Disney Plus started with around 500 films and Netflix had 925 films available for rent. Amazon Prime Video, which launched in 2006, has more than 13000 films and TV shows via by far the largest library Netflix currently hosts around 4000 films, while Disney Plus, Hulu, and Peacock Premium each have around 600 to 800 films to go through

“The real success of a streaming service is that, at any given time, a viewer can find something across a variety of genres to suit their tastes, preferences, and moods”Said Gianopulos” If you can deliver that, that’s a happy movie viewer “

Months ago there were internal discussions about using a zippy title like “A Quiet Place Part II” to coincide with the debut of Paramount Plus, but this idea was not picked up by the studio, which preferred to stick to a theatrical release strategy for keeping the film even after Disney Plus and HBO Max made a splash for the Christmas Day debuts of “Soul” and “Wonder Woman 1984” None of the films that premiered on Paramount Plus has such broad appeal, for the most part Paramount decided to release its upcoming blockbusters in theaters and delayed many films until later in 2021 or 2022 in hopes of escaping the pandemic

During the coronavirus, Paramount sold several films to streaming competitors including “Without Remorse” and “The Trial of the Chicago 7” “Coming 2 America,” the comedy by Eddie Murphy and Arsenio Hall, which hit Amazon in November Prime sold was once a possible candidate for debut on Paramount Plus, but the service didn’t have a deal as attractive as the $ 125 million Amazon spent on the comedy Gianopulos admitted there was discussion of the sale of some of these Films were given to Paramount Plus, but the service wasn’t ready to make the move

“It was a little early for Paramount Plus,” he said, “The timing wasn’t quite right. I think in the future some decisions would be made differently when movies go direct to a service”

Paramount Plus

World news – USA – ViacomCBS revises film strategy with new cinema windows, Epix Pact

Source: https://variety.com/2021/film/news/mission-impossible-7-paranormal-activity-pet-sematary-paramount-plus-windows-1234914113/